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"If you're either a candidate for office or are helping a candidate to run for office, you need to read this great book. The authors of this book know what they're writing about because they've been responsible for award-winning campaign web sites and Internet fundraising for a broad array of state and federal candidates (and causes) across the political spectrum, from Dick Gephardt's re-election campaign to John McCain's national campaign for gun safety. "Frankly, even a total Internet idiot could follow the easily understandable road map in this book to create an effective web presence for a campaign. The book covers everything from using the site to convey your message (or a negative message), recruiting volunteers, online fundraising, database solutions, budget considerations, GOTV activities, e-site maintenance, blunders to avoid ... and lots more. Highly recommended!" —RON GUNZBERGER, Publisher, Politics1.com
"...a great book—one that I highly recommend to all political professionals who are interested in developing a winning Internet strategy for their campaign. The book had excellent points and recommendations for all campaigns—whether they are Republican or Democrat. It is a thoughtful analysis of the proper role of the Internet in a campaign, and gives a great analysis of what has worked in recent campaigns. The book's step-by-step review of the role of the internet in a campaign, and analysis of how to approach and implement a successful internet strategy was great. "In particular, I found the chapters 'Ten secrets of successful e-campaigns' and 'Secrets of successful online fundraising' to be particularly helpful for a strategist. It provided a realistic list of things that all professionals and campaigns should be doing online. The book is a great resource for all campaigns. It is well thought-out, and organized to be helpful to campaigns at all levels. I highly recommend it to all professionals and campaigns who are serious about making the Internet a major emphasis in their campaigns." —TOM HOCKADAY, Principal, Hockaday-Donatelli Campaign Solutions
"Winning Campaigns Online is a comprehensive, step-by-guide on the use of the Internet that is a must for political candidates and political organizers in the 21st Century... straightforward, brilliantly-organized ... Ireland and Nash explain 'how-to' and 'why' in a user-friendly format that's invaluable." —BILL ONG HING,
Professor, School of Law, Univ. Of California, Davis
"Highly recommended" —Campaigns & Elections Magazine, October 2001
"... packed with good tips, advice and case studies ... offers insights into the 2000 campaign in the U.S., in addition to instructive guidelines for how candidates and advocacy campaigns should get online to use the Internet for politics. The authors rightly say that candidates and organizations don't have to be rocket scientists to integrate the Internet effectively into a campaign: 'As with any other campaign tool, the important part is the strategy, and the technical issues are merely details' ... provides in-depth strategies to ensure campaigns use the Internet effectively. The smart campaign will take a look." —ANDY BRACK, Editor, NetPulse, published by PoliticsOnline.com
"...a 'must read' for any individual in politics who wants to be on the cutting edge of winning campaigns in the 21st Century. I am simply amazed and impressed as to how you were able to synthesize and condense a complex process into readable language that even a computer novice such as yours truly can comprehend." —MAELEY TOM, CEO, Tom and Associates
"The Ford Foundation is pleased to be supporting work of this type, and I hope your book continues to be successful. Democracies need to continually adapt their methods of building consensus, and your book analyzes one aspect of such efforts very effectively." —SUSAN BERRESFORD, President, The Ford Foundation
"...provides an excellent summary of how the Internet can be harnessed by political campaigns. As the founder of a company that provides software to more than a hundred active Democratic clients, I recommend it." —NATHANIEL PEARLMAN, President, NGP Software
"I recommend Winning Campaigns Online both for candidates and the political scientists, journalists, and communications experts who study them. It makes the intersection of politics and the Internet accessible to both political insiders and academic audiences. As someone who has studied and written about political empowerment for ethnic minorities for almost thirty years, I am especially impressed by the book's potential to help those outside the political mainstream to mount credible campaigns using the Internet." —DON NAKANISHI, Professor of Soc. Sciences & Comparative Ed., UCLA
"I want to encourage all my Green activist friends to check out a new, easy-to-read and understand book on online campaigning, Winning Campaigns Online. One idea in the book that I want to pass on immediately for those organizing for the upcoming state fair is the idea of setting up a laptop computer at a state fair booth. This is a hands-on way to attract the young, web-savvy future Greens, and let them learn first-hand what is going on with us on the state, national, and international level." —JACK UHRICH, Former Co-Chair, New Mexico Green Party
"Congratulations on putting together the ultimate book on Internet strategies for winning campaigns. It's packed with practical advice, backed by some compelling horror stories, and detailed with technical strategies often overlooked by experienced politicos. It's a winning combination of cybersavvy and political smarts. A must read for all those conducting national, state and local campaigns." —GINGER EHN LEW, CEO, The Telecommunications Development Fund |
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