Wasserman, Elizabeth 10
on Bradley email strategies 39
on McCain's issues pages 95
Watts, J.C. (R-OK)
effective use of Internet by 11
online fundraising 36
Wayner, Peter
on Gore's use of video 235
Web databases
advantages of 132
Web hosting
account, definition of 301
and site availability 58
choosing a service 57
Web page, definition of 302
Web Pages That Suck
(book by Flanders and Willis) 88
Web search engines, notifying 63
webcasts, live, by Gore campaign 235
webmaster
definition of 302
volunteers vs. professionals 117
webpagesthatsuck.com
lessons from bad design 88
Web-safe colors
See browser-safe colors
websites
banner ads 176
choosing a host 57
content
absentee ballot information 40
voter registration information 40
content quality, importance of 40
contributions. See online fundraising
costs of
budget five percent 68
hidden costs 18
in Campaign 2000 72
low-cost options 74
definition of 302
developing your website
volunteers vs. pros 56, 69
domains. See domain names
donations. See online fundraising
"fan" sites by supporters 191
features recommended
above all-ease of use 86
absentee ballot info 102
email-to-friends form 94
endorsements page 100
events calendar 100
fast download time 89
form for email addresses 93
good domain name 88
issues pages 95
media kits 97
privacy policy 103
secure online fundraising 91
site map 103
top-quality photos 98
volunteer sign-up form 93
voter registration info 102
voting machine instructions 102
well-written Home & Bio 102
free websites 18
fundraising. See online fundraising
information, how to provide 87
integration with database 121
Internet Service Providers (ISP) 59
launching your site 61
maintenance 107
importance of 40, 88
strategies for updating 115
negative sites 246
parody sites 248
promotion techniques 64, 176
See also promoting your website
search engines, notifying 63
Senate campaign sites in 1999 57
Web hosting, definition of 301
WebTV browser 232
white male candidates
use of the Internet, compared to
women and minorities11
Whitman, Christie 105
Winning Directions (direct mail)
Tony Fazio on integration 172
Wired Strategies
tips for privacy online 20
women
Internet use by candidates 10, 11
World Wide Web, definition of 302
www
relation to your domain name 56
See also World Wide Web
|
|
yard signs 36, 93
Yeatts, Tom
McCain website administrator 168
zzz...
You snooze, you lose
(register your domain name) 50
|
