T1 connections and video files 233
telemarketing, cost of 27
television
ads, integrating with website 34
as interruption marketing 211
can catalyze Internet campaign 83
competition with Internet 37
in 1952 and 1960 campaigns 2
increasing overlap with Web83
Ringe, Don, on Web videos 234
TV spots as online videos 237
Web's effect on media buys 82
Web-optimized TV ads 35, 234
template websites 74
text, providing well-written copy 119
"Town Hall" pages on websites
vs. unmoderated chat 208, 228
translators, recuiting as volunteers 262
Trump, Donald
fundraising techniques 271
Tucker, Mindy
objections to Bush parody site 250
turnkey solutions
database & website 121
definition of 299
"undead" campaigns
definition of 270
examples of 271
Uniform Resource Locator (URL) 44
unmoderated chatrooms 229
updating websites, importance of 40
UPS, definition of 299
URL
avoid initials 51
avoid puns with numbers 52
be sure you own .com 54
candidates who chose wisely 55
.com
definition of 284
advantages of 54
definition of 299
don't be mysterious 53
effect on donations 50
keep it short 51
must be easy to spell 51
.net
disadvantages of 54
.org
definition of 294, 295
disadvantages of 54
printed banners at events 65
promoting in your emails 64
reserve early or regret it 50
stay on message 53
using name plate on podium 65
usability
definition of 300
donation forms
bad designs are hard to use 169
good design raises more $ 169
Flanders, V., blasts bad sites 88
Nielsen, Jakob, user advocate 87
of database software 134
recommended download times 89
site maps are recommended 103
why you need it 86
useit.com (recommended site) 87
user-friendly. See usability
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validation, definition of 300
Ventura, Jesse 10
use of Internet for GOTV 256
video clips 232
in banner ads 178
of television ads 237
on biography and home pages 102
on CD-ROMs 236
posting for reporters 201
Ringe, Don, on Web videos 234
using streaming media 237
Web-optimized TV ads 35, 234
video files, definition of 300
video players
QuickTime 233
RealPlayer 233
video webcasts, by Gore campaign 235
VIP area for volunteers 190
viral campaigning 47, 189
a feature of effective websites 94
benefits to your campaign 30
definition of 300
eavesdropping is unethical 94
send-to-a-friend scripts 180, 213
virtual postcards 180
virtual postcards 180
virus, computer, definition of 301
volunteers
Bill Bradley's volunteer kit 188
e-precinct leaders 190
forms to collect data from 41, 93
getting volunteers to sign up 45
instead of Web consultants 7, 47
protecting their confidential data 19
recruiting on campus 190
using for site maintenance 71
ways to reward 31
voter information
absentee ballots 40, 261
beavoter.org (registration) 264
Gephardt's user-friendly forms 262
voter registration 40, 102, 261
voting machines 102
voter services
assisting disabled voters 262
beavoter.org ( registration) 264
bilingual translators 262
rides to the polls 262
vote-smart.org
(Project Vote Smart) 63, 176
voting machine technology 4
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