parody sites
appropriate response to11 3
definition of 295
directed against
Bush-Cheney 113, 193, 250
Clinton, Hillary 248
Giuliani, Rudy 113
Gore-Lieberman 192
FEC dismissed Bush complaint 250
ill-advised responses to11 3
parties, effect of Internet on 5
password-protected pages 31
distinct from private pages 191
for reporters 205
for volunteers 190
Pataki, George 36
PDF (Portable Document Format)
definition of 296
direct mail pieces 237
voter registration forms 262
Pearlman, Nathaniel (NGP Software)
on new technology 221
permanent campaign
Bush, George W. 62, 114
McCain, John
Straight Talk America 223, 273
vs. "undead campaign" 270
permission campaigning
definition of 296
essential Internet strategy 46
permission marketing 196
send-to-a-friend scripts 180
permission marketing
video-on-demand 177
Pew Charitable Trusts
Online Campaigning Primer 89
Pew Research Center
2000 survey 22
phone and fax numbers
display them prominently 97
phone trees, alternatives to 30
photos
advantages of professional prep 78
avoid black-and-white 202
essential for campaign sites 119
good originals cut costs 119
post good press photos online 98
print-ready photos for press 201
piecemeal solution, definition of 296
pointing, definition of 296
political portal websites
demise of 17
Politics Online
NetPulse email journal 271
Noble on global e-politics 24
reports on e-fundraising 28
Politics Online Conference 2000 179
politics1.com
(directory site)63, 160, 192
pooled merchant account
definition of 297
portal sites
definition of 297
renting email lists 224
voter interest in 17
portal, definition of 297
Portuguese-language Web pages 262
postcards via email 30, 180
press
avoiding bad press for site 15, 76
send updates to reporters 94
media kit, recommended feature 97
most sites don't give basic info 88
password protected areas for 31
posting articles on your site 35
providing tv ads online 237
respond to email immediately 39
visits to candidate websites from 14
Press page of website 201
privacy
changes in laws concerning xv, 20
honoring requests to unsubscribe 92
protecting your contributor data 124
resale of data by vendors 19
viral campaigning issues 94
website privacy policy
definition of 297
responsibilities 42, 92, 103, 170
private-access Web pages
for online campaigns 31
vs. password-protected 191
problems common in websites
lack of contact information 108
sloppy maintenance 107
See also blunders common on Web
Project Vote Smart vote-smart.org
(public interest site)63, 160, 176
promoting your website 44, 176
don't delay getting online 61
name plate on podium 65
notify the press 63
online banner ads 179
printed banner at events 65
send-to-a-friend scripts 180
start an email chain 64
using other media 36, 65
books 66
direct mail 34, 38, 82, 172, 237
radio 174, 188, 231, 238
telemarketing 82, 172
television 65, 173, 174, 179, 236
yard signs 36
Web search engines 63
See also integration
prospecting lists, costs of 27
protecting your domain name 50
provide camera-ready text 119
publicity
bad online publicity in 2000 114
encouraging positive publicity 198
get listed in directory sites 63
See also promoting your website
punch-card voting machines 4
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Quayle, Dan
URL ranked for effectiveness55
QuickTime video format233
radio
posting interviews on your site 35
posting interviews online 237
Raney, Rebecca Fairley
on Bush complaint to FEC 194
on Bush's Web blunders 62, 81, 113
RealPlayer video format 233
reducing costs
avoiding hidden costs 139
data conversion costs 135
data-entry costs 133
using email lists 29
redundancy is good on websites 45
Reed, Lynn (Bradley webmaster)
Bradley volunteer kit 188
email campaigning strategies 39
FEC Opinion re: credit cards 151
first to raise $1 M online 151
missedvotes.com 246
other volunteer outreach 175, 189
Reiff, Neil
FEC Opinion re: online checks 151
reporters
password-protected pages for 204
providing online media kits for 201
Rodger, Will
on Campaign 2000 sites 203
Schweers, Susyn
on reporters' use of Web 198
send regular emails to 204
reports databases must provide 137
resale of your data, how to avoid 124
reserving your domain name 50
Ringe, Don
on optimizing Web videos 234
Rockefeller, Jay (D-WV)
Senate Forum on Technology 23
Rodger, Will
on Campaign 2000 sites 203
Roosevelt, Franklin Delano
suitable URL for 52
Sandler, Joseph
FEC Opinion re: online checks 151
Schlesinger, Robert
on security lapses 146
Schweers, Susyn
on reporters' use of Web 198
scripts can have security holes 78
search engine, definition of 297
search engines, notifying 63
secure servers
definition of 298
results of not using 146, 200
storing private data on 132
Secure Sockets Layer (SSL)
definition of 298
security problems
Bush campaign 114
caused by code 78, 118
Congressional campaign sites 146
Sedberry, Greg
Bush's online campaign mgr 114
Seiger, Jonah
negative campaigns, advice on 251
Senate campaign sites in 1999 57
Senate Forum on Technology 23
send-to-a-friend scripts 30, 47, 180
server
dedicated, definition of 286
site hosting server, definition of 298
server-side include
definition of 298
for content maintentance 118
setup fee, definition of 298
Shorenstein Center on the Press
Cornfield on GOP Convention 24
site licenses for multiple users 136
site maps
a feature of effective websites 103
definition of 298
Slate.com, on impact of Web 2
slow Internet connections 233
slow Web pages, why they are bad 89
Smith, Bob (R-NH)
URL ranked for effectiveness 55
spamming
changing laws concerning xv
concerns for email outreach 225
definition of spam email 212, 298
how to avoid 29, 91
vs. permission campaigning 46, 212
Spanish-language Web pages 104, 262
spoiler effects in Campaign 2000 3
SSI. See server-side include
SSL. See Secure Sockets Layer
Stanger, Jeff
interactive issues comparison 247
Stanley, Sherry (Capitol Advantage)
beavoter.org (registration) 264
statewide campaigns
database considerations for 124
getting instant access to data 133
online fundraising advantages 45
video clips of TV spots 237
static banner ads 178
Stone, Roger
Juno Advocacy Research 80
Straight Talk America
(McCain PAC) 273
strategies for online campaigning
best practices 33
integrating online & offline 60
streaming media
definition of 299
on websites 237
students, and campus volunteerism 190
subscribers to campaign newsletter
forms to collect email addresses 93
honoring requests to unsubscribe 92
often become donors over time 94
supporter websites 191
for Bush-Cheney 193
for Gore-Lieberman 192
Swedish Social Democrats 24
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