John McCain. See McCain, John
Johnson, Rick, Rep.237
JPEG (image format), definition of293
junk email. See spamming
Juno Online Services
research on impact of Web80
Kasich, John (R-OH)
URL ranked for effectiveness 55
kbps (data speed), definition of 293
Kennedy, John F., 1960 campaign 2
Keyes, Alan
URL ranked for effectiveness 55
Kittleman, Laura
McCain website administrator 168
LaRouche, Lyndon
URL ranked for effectiveness 55
launching your site 61
League of Women Voters 160, 176
Lieberman, Joe (D-CT) 192
lists, prospecting, costs of 27
listservs
definition of 293
types of 217
load time. See download time
local campaigns
audio clips of radio spots 237
database considerations for 124
getting instant access to data 133
online fundraising issues 44
local election officials
providing links to 261
Locke, Alan 22
log file for recording visitor info 124
low-income households
Internet access among 12
maintaining websites
cost-saving strategies for 71
decision-makers must be involved7
definition of maintenance 294
how to budget for 69
importance of 40
strategies for 115
without programmers 118
manual data conversion 138
margin of victory and the Internet 5
marketing strategies
interruption marketing 176
permission marketing 196
McCain, John (R-AZ)
campaign mgr. Rick Davis 22
excellent donation forms 169
excellent email strategies 223
Hockaday-Donatelli fundraising 36
integration of TV and Web 83
leadership onlinexvii
online fundraising xvi, 5, 27
press attention 15
Straight Talk America 273
URL ranked for effectiveness 55
visitors averaged 22 minutes 95
website was on-message 77
McKinnon, Mark
Bush campaign media strategist 62
media kits
recommended website feature 97
media relations 197
avoiding bad publicity 200
briefings 201
candidate photos 201
contact info for the press 201
encouraging positive publicity 198
links to articles about candidate 201
maintaining press contacts 204
online media kit, creating 201
password-access press rooms 204
posting links to articles 35
press releases 201
responding to website inquiries 203
tips from journalists
Rodger, Will 203
Schweers, Susyn 198
tv ads as online videos 237
merchant credit card account
definition of 294
message
stay on message when attacked 194
meta tags, definition of 294
Microsoft Explorer browser 232
middlemen, impact of Internet on 5
minorities
Internet use by candidates 9, 11
Internet use by constituents 12, 14
J.C. Watts, effective on Web 11
voter disenfranchisement 3
mistakes common on Web
See blunders common on Web
moderated chatrooms 229
monitor resolution, definition of 294
myths about Campaign 2000 2
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Nader, Ralph
effect on Bush campaign 3
importance of Web donations 4
role of Web in campaign xvii
URL ranked for effectiveness 55
name, domain. See domain names
Nash, Phil
FEC Opinion re: online checks 151
Gephardt webmaster 95
survey of Senate campaign sites 57
voter help on Gephardt site 262
navigation bar, definition of 294
negative sites 246
.net (Internet domain name)
definition of 294
disadvantages of 54
Net Effect, The
book on e-advocacy 29, 221
NetCampaign: Jean Elliott Brown site
Netelection netelection.org
a resource for campaigns 106
on amateurish sites 76
on pages in Spanish 104
report on Campaign 2000 6
Netiquette 46
NetPulse (Politics Online)
email journal of politicking 271
Netscape browser 232
news
articles about the candidate 201
See also media relations
newsgroups 227, 295
newsletters
benefits to your campaign 29
forms to collect subscriber data 41
honoring requests to unsubscribe 92
NGP Software
Pearlman on innovation 221
Nielsen, Jakob
leading usability advocate 87
Nixon, Richard M., 1960 campaign 2
Noble, Phil (Politics Online)
on McCain fundraising 28
publisher of NetPulse 271
testimony on global e-politics 24
offline fundraising, definition of 295
off-the-shelf database software 138
"One Percent" rule for donations 44
online campaigning. See Internet campaigning
Online Campaigning Primer
free publication from Democracy Online Project 89, 171
online checks
advantages of 152
as feature of effective websites 92
definition of 295
FEC approval of 151
provide flexible options 45
online conferences 227
online contributions
See online fundraising
online databases
advantages of 132
how candidates used them 130
used with traditional databases 133
online donations
See online fundraising
online fundraising
a feature of effective websites 91
average donation amounts 44
causes for poor results 108
checks (online)
advantages of 152
FEC approval of 151
choosing a secure solution 60
contributor lists, protecting 124
convenience for donor 45
cost savings of 27
daily monitoring of 132
definition of 295
domain names
effect on donations 50
don't pay high fees 69
FEC compliance 127
offline & online in teamwork45
"One Percent" rule 44
provide multiple options 45
secure servers are essential 200
simple Web forms are key 169
bad design (Forbes) 169
excellent design (McCain) 169
site maintenance essential for 107
usability, importance of 86
vs. offline: voter preferences 45
You must promote your site 65
See also offline fundraising; promoting your website
online media kit 201
.org (Internet domain name)
definition of 295
disadvantages of 54
orphan database software 138
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