George W. Bush. See Bush, George W.
Gephardt, Dick (D-MO)
issues-oriented website 95
user-friendly voter forms 262
GIF (image format), definition of 291
Giuliani, Rudy
created anti-Hillary site 248
object of anti-Rudy site 113
Glossary 283
Godin, Seth
permission marketing 196
permission vs. interruption 211
Gore, Al
Ben Green on live webcasts 235
cited by Forrester for reliability 58
college campus volunteers for 190
effect of Nader campaign on 3
effective donation forms 169
leadership onlinexvii
mobile edition of algore.com 75
parody and supporter sites 192
role of Internet on Nov 8 xvii
URL ranked for effectiveness 55
GOTV (Get Out the Vote)
absentee ballots 261
assisting disabled voters 262
bilingual translators 262
Gephardt's user-friendly forms 262
rides to the polls 262
voter registration 261
voting machine info 263
Green, Ben (Gore webmaster)
on Gore's live webcasts 235
tips for reliable operation 58
Gunzburger, Ron
hillzoo.com 100
politics1.com 63, 160, 192
gwbush.com (parody site) 250
hackers
avoiding intrusions by 118
definition of 291
penetration of Bush site 114
sloppy security encourages 200
hardware purchases, planning 136
Hatch, Orrin (R-UT)
URL ranked for effectiveness 55
Heiner, Matthew and Devin xix
hierarchies, impact of Internet on 5
hillzoo.com
effective events calandar 100
Hispanics
bilingual volunteers 259, 262
Internet use among 12
Web pages in Spanish 105, 262
Hockaday, Tom
helped McCain raise $6.4 M 168
offline and online teamwork 172
online fundraising results 36
Hockaday-Donatelli
handling of parody sites 113
offline and online teamwork 172
online fundraising results 36
home page
writing for Web audiences 102
hosting account
See Web hosting account
hosting fee, definition of 291
hosting your website 57
HTML, definition of 291
http (Web protocol)
definition of 291
relation to your domain name 56
https (secure Web protocol)
definition of 292
verifying page security 147
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icann.org (domain registration site) 50
image filters used to correct photos 119
importing data into the database 133
insecure data transfer, definition of 292
integration
Cornfield, Michael, comments 171
cross-promotion strategies 65
database and website 123
direct mail and Web 38, 82, 172
offline campaign promotes site 37
online & offline 60
problems due to lack of 37, 282
radio and Web 174, 188
site supports offline campaign 34
telemarketing and Web 82, 172
TV and Web 173, 174, 179, 231
writers and Web team 102
See also promoting your website
interactivity of Internet
how it affects content design 87
proven techniques underutilized 6
interface, definition of 292
Internet
"leveling effect" in 2000 80
banner ads176
definition of 292
impact on Campaign 2000 3, 277
increasing overlap with TV 83
initial effects on market sectors 5
permission marketing 211
tendency to destabilize 5
use by candidates
generational differences 11
minorities 9
women 10, 11
use by constituents
affluent 12
low-income 12
middle-income 14
minorities 12
persons under 30 23
use in future
official projections 13
Internet campaigning
best practices
attract donations 44
competent management 47
create a compelling site 40
help your volunteers 45
integrate offline and online 34
learn about your visitors 41
permission, not spam 46
reserve domain early 50
respond to email in 48 hrs 39
viral campaigning 47
whole campaign pushes URL 37
choosing an ISP 59
common blunders
bad domain name choice 276
dead-end databases 279
lack of teamwork 282
late start online 61, 277
lax control over donations 280
not protecting data 280
not publicizing the site 279
not responding to email 281
not updating the site 281
poor-quality websites 278
common myths 3, 37, 60, 200
fears concerning 37
hosting your website 57
importance of quick response 39
integrate online & offline 60
launching your site 61, 64
marketing strategies
interruption marketing 176
permission marketing 46, 196
permission is essential 46
requires oversight of CM 110
unrealistic expectations xvi
URL: reserve early or lose 50
volunteers need supervision 112
volunteers vs. professionals 56, 77
See also domain names
See esp. websites, features recommended
Internet Service Provider
choosing 59
definition of 292
fees for streaming media 237
interruption marketing 176, 211
interviews as online videos 237
intranets, definition of 293
benefits to your campaign 30
IP address, definition of 293
Ireland, Emilienne
FEC Opinion re: online checks 151
Gephardt webmaster 95
survey of Senate campaign sites 57
voter help on Gephardt site 262
ISDN, and video files 233
ISP. See Internet Service Provider
issues pages
Gephardt site's use of 95
interactive comparisons 247
McCain site's most popular 95
writing for Web audiences 95
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