e-advocates, on impact of Web 80
ease of use. See usability
e-campaign manager, definition of 288
e-campaign, definition of 288
e-checks. See online checks
e-commerce, definition of 288
Eisenhower, Dwight D.
in 1952 campaign 2
suitable URL for 53
election officials, contact info for 261
electoral college 4
electronic checks. See online checks
electronic gateway, definition of 288
email
addresses
from newsletter subscribers 29
use Web forms to collect 41
advertising your URL 64
advocacy using email 29
alerts, definition of 288
aliases
definition of 289
setting up 59
bulletin boards 229
campaign's email address 104
chat rooms 227
forums 229
honoring requests to unsubscribe 92
junk email (spamming) 29, 212
lists 30, 217
collecting addresses 210
definition of 289
reply messages, tips for 220, 223
tips for building 219, 220
listservs 217
newsgroups 227
newsletters
benefits to your campaign 29
definition of 289
sample issue 216
notification of website data1 24
online conferences 227
permission vs. interruption 211
pledge forms, definition of 289
privacy issues 213
publicizing your website 64
responding quickly to email 39
send-to-a-friend scripts 212
unsubscribe information
sample text 225
what not to do 222
viral marketing 212
virtual postcards 30, 180
what not to do 222
embedded banner ads 178
encryption, definition of 289
endorsements
a feature of effective websites 100
getting a snowball effect 101, 264
end-to-end solutions
definition of 289
e-precinct leaders (volunteers) 46, 190
ethical use of personal data 19
events calendar, on websites 100
Exley, Zack
creator of Bush parody site 113, 249
FEC dismissed Bush complaint 250
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Falling Through the Net
(Dept. of Commerce study) 12, 13
fast Internet connections
and video files 233
fast page, definition of 290
Faucheux, Ron, on campaign photos 99
Fazio, Tony, on direct mail & Web 172
FDR, suitable URL for 52
fear of having a campaign website 37
FEC. See
Federal Election Commission
federal campaigns
database considerations for 124
getting instant access to data 133
online fundraising advantages 45
video clips of TV spots 237
Federal Election Commission
dismisses Bush complaint 250
recent opinions
Campaign Advantage online check
technology 92, 151
links as contributions 195
online credit card donations (Bradley campaign) 151
supporter sites 195
required donor info 169
software reporting issues 138
Feinstein, Dianne (D-CA) 208
Fielding, Pam (e-advocates)
co-author, The Net Effect 29, 221
on email advocacy 29, 221
file compression
definition of 290
of video files 233
Flanders, V., usability advocate 88
Flash animation technology
definition of 290
Florida Recount
use of Internet news sites xvii
Foley, Mark (R-FL) 247
Forbes, Steve
and cybersquatters 10
confusing donation forms 169
fundraising techniques 271
URL ranked for effectiveness 55
website was off-message 77, 126
forms on Web pages
definition of 290
donation forms
bad design 169
FEC required donor info 169
good design 169
for collecting all types of data 29
for collecting volunteer data 46, 186
for mail and fax donations 45
for online donations 45
for signing up subscribers 41
mail-in forms on websites 45
value of custom-tailored 187
forms, voter registration 262
forums, email 229
Fose, Max (McCain webmaster)
excellent email strategies 223
helped raise $6.4 M online 28, 168
on banner ads 179
Straight Talk America site 273
frames
definition of 290
verifying security of pages in 147
free services vs. data privacy 18
Freedom Channel
Bailey on video-on-demand 177
free streaming video forum 234
friend-to-friend emails 213
Frist, Bill (R-TN)
Senate Forum on Technology 23
front-end for collecting online data 122
FTP, definition of 291
fundraising
cost comparisons 27
offline fundraising
definition of 295
how to combine with online 45
online fundraising
average donation amounts 44
causes for poor results 108
choosing a vendor 60
contributor lists, protecting 124
convenience for donor 45
cost savings of 27
daily monitoring of 132
definition of 295
domain names, choosing 50
don't pay high fees 69
"One Percent" rule 44
provide multiple options 45
secure servers are essential 200
simple Web forms are key 169
site maintenance essential 107
vs. offline: voter preferences 45
You must promote the URL 65
See also promoting your website
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