calendar of events, on websites 100
Campaign 2000
common myths about 2
Web's effect on presidential race 3
Campaign Advantage
FEC Opinion re: online checks 151
Gephardt Web campaign 95, 262
online check technology 151
campaign management software 131
campaign managers
take lessons from corporate sites 88
Campaigns & Elections
articles
Cornfield on Campaign 2000 80
Faucheux on photos 99
Ireland & Nash on websites 57
campaignline.com 162
training seminars 22
campaigns that refuse to die
definition of 270
Campbell, Tom (R-CA)
Town Hall feature on site 175, 208
Cantwell, Maria (D-WA)
use of Web by 11
Capitol Advantage
beavoter.org (registration) 264
Casey, Chris
algore.com mobile edition 75
Center for Governmental Studies 106
Center for Public Integrity 106
chads
and election outcome 3
voting machine tutorials 263
chat rooms 227
definition of 284
problems associated with 194
checks. See online checks
Cheney, Dick 193
choosing
Internet Service Provider (ISP) 59
secure financial solution 60
website hosting services 57
click-through rates for banner ads 176
Clinton, Hillary (D-NY)
subject of Giuliani parody 248
Web pages in Spanish 104, 263
collecting data online29
college campus volunteering 190
color correction of photos 119
.com (Internet domain name)
definition of 284
advantages of 54
confidentiality. See privacy
Congressional campaigns
44 percent had no website 6
Congressional Quarterly 22
Connell, Mike (Bush Web advisor)
Bush's donor database 206
effective grassroots outreach 114
content for websites
absentee ballot information 40
quality, importance of 40
redundancy is good on websites 45
send-to-a-friend scripts 180
television ads as online videos 237
voter registration information 40
contributions
See online fundraising; fundraising
converting database data 135
cookie, definition of 285
Cornfield, Michael
on alleged "leveling effect" 80
on GOP Convention 2000 23
on integrating offline, online 171
on McCain's fundraising 28
Online Campaigning Primer 89
survey of candidate sites 57
Corzine, Jon (D-NJ)
had tri-lingual site 105, 262
cost benefits of Internet campaigning
for fundraising 27
reduces data conversion costs 135
reduces data-entry costs 133
costs of Internet campaigning
hidden costs to watch out for
in database software 139
in fundraising 72
reducing costs
data conversion costs 135
fewer phone calls 93
providing camera-ready text 119
using good photo originals 119
websites
budget five percent 68
campaigns in 2000 72
template websites 74
what was spent in 2000 72
counter, definition of 285
CQ (Congressional Qtrly) 22
crashes during heavy traffic
how to avoid 58
credit card account
See merchant credit card account
cross-browser compatibility
definition of 286
custom databases 140
cybersquatters
changing laws concerning xv
definition of 286
embarrassment to campaigns 200
reserve your domain or lose it 50
Steve Forbes campaign and 10
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data
converting database data1 35
ethical use of 19
forms to collect web data 41
getting immediate access to 132
how to collect efficiently 123
importing database data 133
log files of website data 124
protecting your rights 18, 124
site sends email updates 124
unauthorized resale of 19, 124
databases
advantages of 131, 142
custom databases 140
database software applications 124
definition of database 286
determining your needs 124
end-to-end database solutions 121
future trends 141
getting software support 125
headaches, how to avoid 126
hidden costs to avoid 139
integration with website 121
off-the-shelf software 138
online databases 124
orphan database software 138
reporting functions you need 137
turnkey database solutions 126
Davis, Rick (McCain campaign mgr.)
views on Internet 22
dedicated server, definition of 286
Democracy Online Project
Cornfield on GOP Convention 23
Cornfield survey of websites 57
Online Campaigning Primer 89
Democracy Net dnet.org
(public interest site) 63, 176
Derfner, Jeremy, on impact of Web 2
dial-up account
and Website hosting 59
definition of 286
Digital Divide
(Dept. of Commerce study) 12
See also Falling Through the Net
digital signature code, definition of
direct mail
coordinating with email lists 29
cost compared to Internet 27
integrating with Web 34
Fazio, Tony 172
Hockaday, Tom 172
posting brochures online 237
disabled constituents
providing voter assistance for 262
website considerations 263
discussion lists, email 217
disenfranchisement
minority voters 4
providing voter assistance 261
disintermediation effect of Web 5
dnet.org (DemocracyNet) 63, 160, 176
Dole, Elizabeth
URL ranked for effectiveness 55
domain names
avoiding embarrassment 200
candidates who chose wisely 55
.com
definition of 284
advantages of 54
definition of 287
ill-advised strategies 194
keep it short 51
.net
definition of 294
disadvantages of 54
.org
definition of 295
disadvantages of 54
promoting via email 64
registration, definition of 287
reserve early or lose 50
selecting good ones 88
avoid initials 51
avoid puns with numbers 52
be sure you own .com 54
don't be mysterious 53
effect on donations 50
must be easy to spell 51
stay on message 53
domain registration, definition of 287
Donatelli, Rebecca
helped McCain raise $6.4 M 168
online fundraising results 36
donations
See online fundraising; fundraising
donor lists
avoiding resale by vendors 124
traditional vs. Internet 29
donors
honoring requests to unsubscribe 91
posting a privacy policy for 170
protecting their confidential data 19
dot-com bust xvi, 19
download time
definition of 287
desirable speeds for Web pages 89
downloadable website content 30
Bill Bradley's volunteer kit 188
direct mail pieces as PDF files 237
DSL
and video files 233
definition of 288
dumb questions 109
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