absentee ballot information 40, 261
ACH Network, definition of 283
ADA (Americans with Disabilities Act)
and website accessibility 263
advertising your website 176
advantages of television 179
Internet banner ads 176
send-to-a-friend scripts 180
Al Gore. See Gore, Al
Alexander, Lamar
URL ranked for effectiveness 55
aliases, email
definition of 289
setting up 59
American Association of Political Consultants 162
Americans with Disabilities Act 263
Anderson, David
on integrating offline, online 171
Online Campaigning Primer 89
animated banner ads 178
Annenberg Public Policy Center 106
netelection.org 6
on pages in Spanish 104
Aravosis, John
tips for privacy online 20
Arena, Robert
bilingual site in 1997 105
on dealing with Web attacks 251
on integrating offline, online 171
Online Campaigning Primer 89
Arterton, Christopher
on integrating offline, online 171
Online Campaigning Primer 89
attracting visitors to your site 40, 44
audio clips 232
definition of audio files 283
editing guidelines 235
in banner ads 178
of radio commercials 237
on biography and home pages 102
on CD-ROMs 236
posting for reporters 201
using streaming media 237
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back-end for collecting online data 122
bad web publicity, main causes of 200
Bailey, Doug
Freedom Channel founder 234
on video-on-
ballot design
impact on Election 2000 4, 87
banner advertising 176
compared to tv ads 179
declining effectiveness xvi, 16, 176
definition of 283
use by campaigns in 2000 17
Bauer, Gary
fundraising techniques 271
URL ranked for effectiveness 55
beavoter.org
voter registration site 264
Beckwith, David
wariness of Internet 62, 113
Bennett, Daniel (e-advocates)
co-author, The Net Effect 29, 221
on email advocacy 29, 221
bilingual websites 262
Bill Bradley. See Bradley, Bill
biography pages
website visitors' interest in 43
writing for Web audience 102
blunders common on Web
bad domain name choice 276
dead-end databases 279
lack of teamwork 282
late start online 277
lax control over donations 280
not protecting your data 280
not publicizing the site 279
not responding to email 281
not updating the site 281
poor-quality website 278
Bradley, Bill
effective donation forms 169
fostered online participation 175
heavy traffic after launch 58
integration of TV and Web 83
leadership online xvii, 175
Lynn Reed on email strategies 39
press attention 15
Spanish-Web pages 104
Team Bradley 175
URL ranked for effectiveness 55
volunteer kit on website 188
briefings, posting for reporters 201
brochure-in-the-sky websites 6, 123
broken link, definition of 283
Brown, Jean Elliot 247
browsers
compatibility issues 232
definition of 284
Microsoft Explorer 232
Netscape 232
browser-safe colors, definition of 284
Buchanan, Pat
URL ranked for effectiveness 55
Bucqueroux, Bonnie
on issues pages 95
on slow-downloading sites 90
buggy software, how to avoid 127
bulletin boards, email 229
Bush, George W.
average uptime of site 58
campaign media strategy 62
changes after New Hampshire xvii
donor database 206
effect of Nader campaign 3
effective donation forms 169
FEC dismissed complaint 250
forced to spend by McCain 5
low-tech early campaign xvii, 15, 25, 62,
113, 114, 194
online successes 62, 114
parody and supporter sites 193
searchable donor database 206
Spanish-language Web pages 104
URL ranked for effectiveness55
butterfly ballot 3
example of poor usability 87
button bar, definition of 284
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