At last, a book that explains everything you need to know to win on the Internet—in plain English. Written for candidates, campaign professionals, and political analysts, it describes proven strategies for raising money, bringing in volunteers, and reaching voters on the Web. The expanded second edition includes case histories and commentary from leading Internet strategists for Democratic, Republican, and third-party campaigns. This book is receiving rave reviews from candidates and from experts in political media and fundraising.
Paperback, 320 pages, with case studies, glossary and index. ISBN 0-9701854-1-3.
The authors are Emilienne Ireland and Phil Nash, co-founders of Campaign Advantage, an award-winning provider of Internet services for candidates and non-profits.
Table of Contents — Click a chapter to see details
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