November 2011 — Healthcare clinicians play a vital role in educating their patients, community and institutions. Clinicians are recognized as trusted experts on health-related issues, not only in the clinic, but in society as well. Well-informed and prepared clinicians can dramatically influence and educate others.
To reach those clinicians, Campaign Advantage client Healthcare Without Harm is using its Campaign Advantage website, which is coded in Portuguese, Spanish and English for audiences on five continents. HCWH webinars and downloadable technical reports prepared by groups such as the Health Care Research Collaborative help local healthcare activists make the case for healthier and more environmentally sustainable practices in healthcare facilities.
For more information about our award-winning Campaign Advantage websites, wikis, webinars, online campaign training, and lecture bureau, please contact Campaign Advantage President Emi Ireland at 301-263-9302.
October 2011 — We built a website for the Foundation for Public Broadcasting in Mississippi that accepts donations and points out newsworthy developments in programming. But look closely and you will see something more. Websites should both persuade and provide fulfillment of pledges.
Look at the images on top of each page of the website. They are a reminder of the rich natural beauty of the Magnolia State, and a source of pride for a state that has been hit by hurricanes as well as the economic woes that have touched every corner of our nation. Persuading you to visit Mississippi and persuading Mississippians to support their own public broadcasting outlet are two ways our Campaign Advantage website has done more than just provide a place to support "Car Talk," "Morning Edition," and the NPR shows heard at Mississippi Public Broadcasting.
"We are honored to be working with MPB," said Campaign Advantage President Emi Ireland. "The award-winning programs developed there deserve a wider audience, and the beautiful vistas we have captured on the website are as breath-taking as more well-known vistas from Florida, New England, or the midwest."
For more information about our award-winning Campaign Advantage websites, wikis, webinars, online campaign training, and lecture bureau, please contact Campaign Advantage President Emi Ireland at 301-263-9302.
October 2011 — TechLaw Group, Inc. was formed in 1986 by five large U.S. law firms. Their mission was unique to the rapidly evolving practice of technology law: share best practices, provide a mechanism for referrals when it was mutually advantageous to do so, and build membership carefully so as to preserve a small group of non-competitive firms so that lasting and productive relationships can take root. From there, the organization has grown to include 18 law firms with thousands of lawyers and offices in more than 31 countries.
When Techlaw needed a firm with global reach and the expertise to work with clients who speak many languages and operate on five continents, their choice was Campaign Advantage. We delivered a website that presents the group as technologically sophisticated but not stodgy. This is accomplished with a simple Flash presentation and a rotating series of photos that represent fields of technology and cities in which the firms operate. A library of legal documents shows their expertise, and a search tool allows visitors to find appropriate legal representation quickly and easily.
"We are honored to be working with the 18 Techlaw firms," said Campaign Advantage President Emi Ireland. "We also enjoyed working on the second phase of the project, where we built an intranet that allows the firms to interact and share information."
For more information about our award-winning Campaign Advantage websites, wikis, online campaign training, and lecture bureau, please contact Campaign Advantage President Emi Ireland at 301-263-9302.
September 2011 — The weak economy has underscored the importance of National Public Radio and Public Television stations around the nation, which provide high quality entertainment and news programming at a fraction of the cost of commercial outlets. To help Mississippi Public Broadcasting (MPB) fundraise and make their subscriber operations more effective, Campaign Advantage was hired to build a new website for the Foundation for Public Broadcasting in Mississippi, the fundraising arm of MPB.
To supplement funds at MPB, the first Ultimate Southern Experience was held to auction off tickets to a New Orleans Saints football game, a jazz brunch in New Orleans, and first class hotel accommodations after the game. The auction went well, with a win-win-win situation. A lucky bidder won the package. The hotel, jazz club and football team got some publicity. And, most importantly, MPB got extra funds to help keep public radio and television alive in the Magnolia State.
"We are honored to be working with the Foundation for Public Broadcasting in Mississippi," said Campaign Advantage President Emi Ireland. "This beautiful state deserves a website that will showcase its many natural and cultural assets, and the auction was just one way we hope to keep money flowing into the station."
August 2011 — Ten years ago, Campaign Advantage staff created our own databases, email blasting tools, and tools for relationship management and donation processing. In our book Winning Campaigns Online, we were leery of third party processing tools because they were so unreliable.
Today, we are able to give our clients a lot more value for their dollars by using reliable third party vendor tools such as Democracy in Action's relationship management and donation processing interface, SALSA, or the Constant Contact email blasting tool. Whether our clients need open source or proprietary Microsoft solutions, we are open to whatever combination of tools gets the job done most efficiently and effectively.
August 2011 — Nash Interactive client Mississippi Public Broadcasting is supporting the state's arts community, promoting literacy and education efforts, and providing valuable public safety functions when storms hit the Gulf Coast. Recently, a special was featured that focused on the BP oil spill in the Gulf.
To maximize outreach on this important issue, including links to the SpillScience.com website that educates the public about the science surrounding the oil spill, Nash Interactive made sure to include prominent links between the website and the MPB facebook page.
For more information about our award-winning Campaign Advantage websites, wikis, webinars, online campaign training, and lecture bureau, please contact Campaign Advantage President Emi Ireland at 301-263-9302.
