Campaign Advantage President Emi Ireland authored the chapter on Online Campaigning in a major reference book to be published this year, the Routledge Handbook on Political Management. The book, which includes international experts writing about the various aspects of offline and online campaigning, is edited by Prof. Dennis Johnson of George Washington University's Graduate School of Political Management (GSPM).
"We are proud that Emi was invited to participate in this publication," said Phil Tajitsu Nash, CEO of Campaign Advantage, "and we look forward to publication of the Handbook so that all campaigns can learn the latest strategies and tactics."
As anti-war sentiment has grown in the nation, anti-war veterans have emerged as some of the strongest opponents of Mr. Bush's war. Even when they do not have prior political experience, they are formidable additions to the anti-war debates because of their lived experiences as veterans.
Two of Campaign Advantage's 2008 clients are anti-war veterans who are running as first-time candidates. Jerry Northington, a veterinarian from Delaware, and Paul Renneisen, a business owner from south Florida, are bringing energy and insight to their respective campaigns.
"It has been our privilege to work with candidates such as Jerry and Paul," said Phil Tajitsu Nash, CEO of Campaign Advantage. "Every candidate deserves the best online tools so that they can get their message out. But in this case, the message is important for both the candidates and our country."
Among the first awards won by Campaign Advantage was a website created for an Iraq War veteran, Rick Johnson of Missouri.
Campaign Advantage created a blog for the Asian American Action Fund, an Asian American PAC whose website we created several years ago. Within months of its launch, the blog now has traffic comparable to the website itself.
"This is an example of how a client's needs evolve as the technology evolves," said Phil Tajitsu Nash, CEO of Campaign Advantage. "Once we started the blog and trained their volunteer editors, they have been posting diaries almost every day."
A popular feature on the blog has been the opportunity for any member of the Asian American community to say in 500 words or less why they support any candidate. This, in turn, has led to an upsurge in comments and increased viewership.
Campaign Advantage provides websites, fundraising, and strategic Internet communication tools for candidates and causes. Our services include an integrated website, content management, fundraising, and database system, with the ability to send newsletters, fundraise, recruit volunteers, and keep website content fresh without the assistance of professional coders.
For less than the cost of one direct mail piece, we develop personalized strategic websites that bring in volunteers, voters, and donors throughout your entire campaign. If you are in a contested race, the votes, volunteers, and dollars you raise online may well be the margin of victory. Our services include:
- Internet campaign websites
- Secure online fundraising
- Volunteer recruitment
- Electronic voter contact
- Database integration
Campaign Advantage is a leader in the field of online political fundraising. Our award-winning book, Winning Campaigns Online, is widely used by campaigns, party officials, and on college campuses, and our fundraising techniques have been excerpted in Campaigns & Elections magazine and other national publications.








